Why eCommerce Businesses should use TikTok
Why eCommerce Businesses should use TikTok - 10 Benefits In 2022
TikTok has surpassed Google and Facebook as the most visited website. While TikTok was initially known for its lip-syncing and dance challenge videos, it has created the perfect digital marketing platform for businesses to engage with audiences and build brand awareness. A vast number of brands have achieved success thanks to the app.
Is TikTok for business?
Yes, but it is not suitable for every business. Here are some examples of who the platform is ideal for:
If your target audience is between 16 and 30 years old, and you want to increase awareness of your business/brand among a younger audience.
If you can easily showcase your products or services in a video.
If you feel comfortable sharing light-hearted brand content.
If you want to try something new and don't mind spending time experimenting with the content and platform.
Here are 10 Benefits of TikTok for businesses
1. Reach more target customers
Due to the many TikTok users, it is easier to put your brand on TikTok so that more people can see it. TikTok has different demographics, including Gen Z, Millennials, Gen X, and Gan Y.
2. Increase brand awareness
Boosting brand awareness is one of the benefits of TikTok for businesses. Considering how the algorithm works on TikTok, you can appear on your target audience's 'For You' page if you do it correctly.
3. Engage with your audience
Once the audience finds your videos or brand attractive, more people will leave comments on your videos. If they ask questions about your products, it's your chance to address them genuinely!
4. Maximize organic reach
Organic reach is outstanding on TikTok - the average organic reach for brands is about 118% (on Facebook, 5.20%)
5. Keep up with the trends
TikTok has different trends - social issues, music, dance choreography, and challenges. Since TikTok is the home for short videos, many content creators are participating in challenges. There are hashtag competitions that your brand can join, but you can also be a trendsetter through branded challenges.
6. Promote your products
Whatever it is trending, you can take advantage of it to promote your products. Your target audience wants to know about your products, and TikTok can help you do it in a fun, creative way.
7. Creator tools
Tools are one of the most valuable benefits of TikTok for businesses.
8. Film and Edit videos in-app
You can film videos ranging from 15 seconds to 3 minutes. You can edit the videos by trimming, combining them with other videos or photos, using filters and effects, adding music and voiceover, adding texts, and allowing subtitles.
9. Encourage user-generated content
With the booming numbers of TikTok users, many creators also post about products they love. And if your brand is on TikTok, you can encourage more creators to post about your brand.
10. Collaborate with influencers
Influencers are always a part of social media marketing. 45% of marketers use influencers for their marketing strategies. Collaborating with the right influencer will help you attract more and more customers.
